Sometimes you need to think out of the box in booklet printing. Especially for sales booklets, you need new and exciting ideas to make your color booklets look interesting and engaging. Well in this article I will teach you a few “out of the box” ideas in booklet printing that may just do the trick and make your booklets quite eye catching. It is all about being creative with the very options in your booklet printing.
• Changing shapes – Most people would not even think about fiddling with the booklet shape. For most people a booklet is usually a rectangle, or even sometimes a square. However, if you really think out of the box, you should realize that is is very easy and quite innovative to change the shape into something else. For example, for sales booklets you can actually print color booklets that are shaped like your product. Moreover, you can use other unusual shapes such as circles triangles and even ellipses. A differently shaped booklet can really demand attention so use them wisely for your purposes.
• Using holes – One of the best things about booklets is that you can create holes in them and have something appear at the back. By using specially created holes to show other pages with exquisite content you make the booklet a little bit more interactive. Moreover, you get to tease the reader into reading more of your booklet pages because of it. This will be of course a custom job so be sure that you take into account the extra cost of customization when this happens.
• Special cover materials – You may also want to change your cover materials for something quite better. Since booklets should have great covers, it is good to spend on unusual materials for it to make it look original. One of the newest things you can try are plastic covers. These new plastic printing technologies can easily be applied as a cover. Depending on your printer, some have the ability to print on the cover even if it is plastic. You may also want to experiment with other paper materials such as felt paper, textured paper or even recycled paper. As long as it is a different and unique material you can really score some good points with your booklet printing.
• Special cover accessories – Finally, if you really want to be noticed, you may want to add special cover accessories. This can be things like metallic inks. ribbons, embossed areas and even studs and twine. This makes for a more formal crafty type color booklet that is perfect for certain marketing opportunities and information dissemination projects. So if you have some extra money for booklet printing, you may want to spend on extra accessories for the cover.
Those are just a few of the “out of the box” ideas that you can go for. Hopefully the ideas above can help you imagine other techniques and schemes to make booklet printing a little bit more interesting. Good luck!
For more information, you can visit this page on booklet printing
Colleen Davis has been in the internet marketing industry for more than 5 years. She writes articles, press releases and blogs in printing and digital media.
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